Hawaii Sports Radio Network

Ku'ulei is back to help all of the beautiful people understand the new study that estimates that University of Hawai‘i Athletics generated nearly $753 million in economic impact over four years, averaging more than $188 million annually, along with $1.73 billion in media exposure value.

After months of anticipation, we take a closer look at the findings, where the numbers come from and how they compare to UH Athletics' previous economic impact study from 2014.

We also examine questions surrounding the study's methodology and Collegiate Consulting, the firm behind the report, which recently faced scrutiny over its economic projections for Sacramento State.

Plus, hear comments from UH Athletics Director Matt Elliott on the department's economic contributions and the challenges ahead, including conference realignment, revenue generation and NIL.

What do the numbers really mean for Hawai‘i, and how should they factor into future investment in UH Athletics?

Denver erased an 11-point fourth-quarter deficit and beat Kansas City 28-24, stuffing the Chiefs twice at the one and sacking Patrick Mahomes on fourth-and-goal on the final play. John Browner walks away asking whether the Mahomes magic still exists, and the crew digs into Harrison Butker's second straight rough season. Josh Tariff joins as Lamar Jackson's return lasts one snap before a trip to IR, and pitches the idea that Baltimore should take calls on Derrick Henry. Then the Battle of LA: the Rams beat the 0-7 Chargers, who have now gone 27 straight drives without a touchdown, and John lays out why he thinks this could be Jim Harbaugh's last season on the sideline. The Cowboys led by 14 at home in the fourth quarter and lost in overtime to a backup quarterback, and John explains why Jerry Jones will never fire Brian Schottenheimer midseason — even with Dallas, somehow, still in the NFC East race. Josh rounds up which coaches are on the hot seat, John makes the case against open-air stadiums, and the Lions hand Minnesota its first loss behind 153 yards from Jahmyr Gibbs. New episodes weekday mornings. Follow the crew on X.

The University of Hawai‘i Athletics Department is estimated to have generated nearly $753 million in economic impact over four years, averaging $188 million annually, according to a new study by Collegiate Consulting. The report also estimates $1.73 billion in media exposure value and more than 1,200 jobs supported.

During an October 29, 2026, press conference, Gov. Josh Green, UH Athletics Director Matt Elliott, UH President Wendy Hensel, Honolulu Mayor Rick Blangiardi and business leaders discuss the findings, the department's contributions to Hawai‘i's economy and the importance of continued investment in college athletics.

The discussion also addresses the changing landscape of college sports, including conference realignment, NIL funding, new revenue opportunities and the future of UH Athletics.

The press conference opened with a moment of silence honoring legendary former Hawai‘i football coach June Jones, who passed away earlier that day. Green, Elliott and Blangiardi also reflected on Jones' legacy, his impact on the university and his belief in what Hawai‘i athletics could achieve.

The gang's back together! Kuʻulei Agbayani and Paul Brecht reunite for a special podcast following a big weekend for UH Athletics. The duo breaks down Hawaiʻi football's dominant 56-21 win over Northern Illinois, Micah Alejado's standout performance and the Rainbow Warriors' remaining schedule. Plus, Rainbow Wahine volleyball improves to 10-0 in Mountain West play, women's soccer extends its winning streak to six, and Hawaiʻi men's basketball opens exhibition play with an 89-60 victory over HPU. Plenty of positive vibes as Kuʻulei and Paul make a quick return to the microphones!

Hawai‘i Pacific opened strong against the University of Hawai‘i, jumping out to an early five-point lead before the Rainbow Warriors pulled away for an 89-60 victory at Bankoh Arena at Stan Sheriff Center.

Nemanja Sarenac led the Sharks with 18 points, knocking down six three-pointers, while Marino Dubravcic added 12 points and Will Woodward and Avi Halpert chipped in 10 apiece. HPU trailed 46-34 at halftime before Hawai‘i used a strong second-half run to extend its lead.

Relive the action with our full play-by-play broadcast.

Campbell dominated the opening round of the OIA Open Division football playoffs, scoring 35 unanswered first-half points en route to a 42-7 victory over Leilehua. Shaison Kupukaa led the Sabers' defensive effort with two interceptions, including a 65-yard pick-six, while Campbell totaled 312 yards of offense. The game ended with a memorable display of sportsmanship as the Sabers allowed Leilehua's Josh Juan to score on a 96-yard touchdown run. Campbell advances to the semifinals to face top-seeded Kapolei.

Paul Brecht welcomes to the show HPU men's basketball head coach Jesse Nakanishi along with student-athletes Zane Gaul and Will Woodward.